Making your Case: How Lawyers can succeed in the Digital Era
We live in an age of choices. Compared to the time of massive phone books and difficult to access services, the internet’s existence means that nearly anything you could ever need can be found online, from information to products and even services.
Unfortunately, this also means that competition is much fiercer now. If anybody can look for anything and find several offers, then how do you guarantee that they choose you over them?
Well, you can’t. But what you CAN do is choose your audience, so your audience chooses you. Finding the ones interested in your services and aiming towards them means that, once they get into legal trouble, you’ll be ready to help them out!
So, how does a lawyer “choose” an audience? Read below and find out!
- Know yourself
Before you start thinking about who would be interested in your services, you first need to consider: What exactly are you offering? In today’s age, being generalized just means being inefficient. Instead, you’ll need to carve out your own specific niche and work on it. As a law firm, what exactly do you specialize in? Criminal Defense? Finance? Accidents? Once you know what exactly you offer, then you can start thinking about who would be interested.
How old is your target audience? People will have different needs during different stages of their life. As an example, it’s fairly unlikely that an 18-year old will be needing the services of a business lawyer, so if you’re a business lawyer, consider changing your target audience to an older audience, one more likely to be interested in your services.
Location also matters heavily when it comes to advertising. After all, while you could offer some of the best legal services in your area, none of that quite matters if your clients can’t even reach you feasibly. That’s why you need to consider where your advertisements all go: Do they reach people who can avail of your services, or are you casting too wide a net to ever reach your goal? Stick to areas you can access, and don’t overextend your communications!
- Financial Status
At first glance, this question might sound like a simple “Who can afford my services?” And while that much is true, you also need to consider the problems of your target audience. What kinds of legal issues could a rich person be facing, and how can you appeal to them to succeed? As an example, there’s a larger chance that the owner of a business would need the aid of a business lawyer compared to an employee, so aim for business owners with your communications!
As a lawyer, you should know the importance of communicating well. Cases can be built and dismantled based on how well you communicate, and a law firm is no exception! But when it comes to digital communications, ROC.PH is here for you! With over 3,000 consultations, we are experienced in handling digital marketing for all kinds of businesses. Our graphic designers have produced eye-catching posts for several kinds of companies, so look through our portfolio today and see all the designs we’ve created! If you need knowledge about digital communications, then contact us today!