From the web to your street: Advertising Home Repair Online
Keeping one’s own home safe and clean is important. After all, home is often the place a person spends the most of their time in. So if something threatens the stability of one’s home, hiring a repair service is important. But in the age of the internet, repair services are growing increasingly more accessible, and thus competition is growing harder and harder to overcome.
But just because the internet’s made other services more accessible doesn’t mean you need to be left in the dust! Finding your footing and learning how to optimize your internet usage means that you too can present your services to the world.
Create a Website
For digital marketing, a website is vital for any company. All your advertisements, social media posts, all your communications, all of it is dedicated towards directing people into your website. Your website will be the place your customers go to when they need to contact your organization, and when they need to find out information.
Because of that, your website will be representing you, which means that your website needs to match whatever your home repair service stands for. What exactly does your brand promise, and is it being conveyed well enough on your website? Is the information the customer needs easy enough for them to access, or will your customers struggle to find things? Remember, your website is a representation of your company, so if your website is difficult to navigate and understand, then what does that say about your service?
Optimize for Search Results
Algorithm. It’s a word you see all the time, especially when it comes to online search engines. But what does it mean? Simply put, an algorithm is a process a search engine uses to find the most relevant information a user wants. For example, if a user searches for “Home Repair Services in Cavite”, the engine will begin to turn up results for home repair services, then narrow them down for sites that mention Cavite within them. And considering that audiences rarely go past the first page of google, optimizing results so that you show up on that very first page is vital.
Maintaining a regular stream of content, using important keywords such as professions and locations, and keeping your wordcount between 600-800 are all good ways to ensure your website hits all the points the algorithm needs.
Regularly Post Content
The internet is fast paced, like a bolt of electricity. Users favor sites that are actually active, and your own site is no exception. Find content that your audience will care about, that helps remind them of your own services!
It doesn’t just have to be advertisements either! You’re free to post things like guides and tips, so that your audience gets to see how skilled you are at your job. After all, if a customer wants help, they’ll want it from someone who knows what they’re doing!
Like home repair, Marketing in the Digital Age is a task done better by professionals. That’s why ROC.PH is here! With over 3,000 consultations, we are experienced in handling digital marketing for all kinds of businesses. Our graphic designers have produced eye-catching posts for several kinds of companies, so look through our portfolio today and see all the designs we’ve created! If you need professional advice for your promotions, then contact us today!