Tag Archives: CustomerLoyalty

The Sponge Effect: Creating a Brand That Soaks Up Success

Picture this: you’re scrolling through your social media accounts or casually slouching on your sofa while the television runs a series of advertisements in the background. When your ears stumble upon an actress or influencer talking about a brand of sponge, you are skeptical about its effectiveness. However, that person delivers the brand in a […]

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