Brand Color and Font Selection Made Easy

🎨 Brand Color and Font Selection Made Easy

The Science of Style—Build a Professional Brand Identity Without the Guesswork

📅 April 15, 2026 (Wednesday)

10:00 AM – 11:00 AM

📍 Live via Google Meet

💡 Psychology Over Aesthetics

Choosing your brand’s colors and fonts is one of the most important decisions you’ll make as a founder. It’s not just about what looks “nice”—it’s about how your brand feels. In 2026, where digital saturation is at an all-time high, your visual palette is what helps customers recognize you in a split second.

Are you struggling with these branding “identity crises”?

  • The “Rainbow” Effect: Using too many colors that confuse your audience.

  • Invisible Fonts: Choosing stylish fonts that are impossible to read on mobile.

  • Copycat Colors: Realizing your brand looks exactly like your biggest competitor.

  • Vibe Mismatch: Using “serious” fonts for a fun brand, or “neon” colors for a luxury service.

The Strategy: Use color psychology and typography rules to create a “Brand Style Guide” that makes your business look expensive, trustworthy, and consistent.


🔥 What You’ll Learn

  • Color Psychology 101: What different hues say about your brand (and which ones drive sales).

  • The 60-30-10 Rule: Balancing your primary, secondary, and accent colors like a pro.

  • Typography Personalities: Understanding Serifs, Sans Serifs, and Scripts—and when to use them.

  • Font Pairing Secrets: How to match a “Headliner” font with a “Body” font for perfect readability.

  • Accessibility Standards: Ensuring your colors have enough contrast for all users.

  • 2026 Palette Trends: What’s working in the “Minimalist” and “Neo-Retro” digital spaces.

  • Tool Walkthrough: Using Adobe Color, Coolors, and Google Fonts to build your kit.


🎯 Who Should Attend?

  • MSME Owners & Entrepreneurs building a brand from scratch

  • Solopreneurs looking to professionalize their personal brand

  • Creative VAs & Social Media Managers

  • Web Designers who want to improve their UI/UX choices

  • Marketing Students and Aspiring Designers


🎟️ Ticket Tiers

Define your brand’s look today. Secure your slot at the best rate!

Ticket Type Student Pass Professional Pass Availability
Super Early Bird ₱150 ₱350 Until April 8
Early Bird ₱200 ₱400 April 9 – 13
Late Pass ₱250 ₱450 April 14 – 15
Full Access ₱300 ₱500 Live + Recording + E-Cert

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/brand-color-and-font-selection-made-easy/

“Your colors tell the story. Your fonts speak the words. Make sure they are saying the same thing.”

  • Date : April 15, 2026
  • Time : 10:00 am - 11:00 am (Asia/Manila)
  • Venue : Online

Organizers

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