Category: E-Commerce Strategy, Business Growth & Digital Marketing

Subcategory: Channel Strategy, Direct-to-Consumer (D2C) & Online Retail

🌐 Website vs Marketplace: Ano ang Mas Tama Para sa Negosyo Mo? Build Your Own Brand Platform or Scale via E-Commerce Marketplaces

Master Channel Selection Frameworks, Profit Margin Analysis, Customer Data Ownership, Marketplace Fees, and Hybrid E-Commerce Architecture

Date: 📅 December 2, 2026 (Wednesday)

Time: ⏰ 2:00 PM – 3:00 PM (Asia/Manila)

Location: 📍 Live via Google Meet

💡 Nag-a-align ba ang Online Sales Channels Mo sa Long-Term Goals ng Negosyo Mo?

Sa mabilis na paglago ng digital commerce sa Pilipinas, isa sa pinakamalaking desisyon ng bawat online seller at entrepreneur ay kung saan dapat ibuhos ang kanilang budget at effort: Sa pagpapatakbo ng sariling e-commerce website (tulad ng Shopify o WooCommerce) o sa pag-benta sa mga sikat na online marketplaces (tulad ng Shopee, Lazada, at TikTok Shop)?

May kani-kaniyang kalamangan ang bawat platform. Ang marketplaces ay nagbibigay ng instant traffic at ready-made payment/logistics tools, habang ang sariling website naman ay nagbibigay ng full brand control, customer data ownership, at walang commission fees kada benta.

Paano mo malalaman kung aling platform—o anong kombinasyon ng dalawa—ang magbibigay sa ‘yo ng pinakamataas na kita at sustainable growth?

Nahihirapan ka bang pumili at mag-budget para sa online selling channels mo?

• ❌ High Commission & Listing Fees: Lumiliit ang profit margins dahil sa tumataas na platform fees, transaction charges, at seller vouchers sa marketplaces

• ❌ Walang Access sa Customer Data: Nahihirapan mag-retarget o mag-build ng customer loyalty dahil hindi mo hawak ang contact details ng buyers mo

• ❌ Mababang Website Traffic: Gumawa ng sariling website pero walang bumibisita o bumibili dahil walang malinaw na marketing strategy

• ❌ Dependence sa Single Platform: Natatakot na mawala ang buong negosyo kapag na-ban, na-shadowban, o nagbago ang algorithm ng marketplace

The Goal: Tulungan ang mga MSME owners, online sellers, brand founders, at digital marketers na maunawaan ang pagkakaiba ng Website vs. Marketplace upang makabuo ng pinaka-profitable at scalable na e-commerce strategy.

🔥 What You’ll Learn

• Website vs. Marketplace Comparison Matrix

  Pagsusuri sa gastos, traffic, customer trust, operational effort, at long-term profitability ng bawat channel

• Customer Data Ownership & Brand Building

  Bakit mahalaga ang paghawak sa sarili mong customer email list at purchasing data para sa sustainable repeat sales

• Marketplace Dynamics & Algorithm Optimization

  Paano i-maximize ang instant built-in traffic ng Shopee, Lazada, at TikTok Shop nang hindi kinakain ang buong profit margins mo

• Profitability & Cost Structure Analysis

  Pagkuwenta ng hidden costs: platform commissions vs. payment gateway fees, hosting cost, at customer acquisition cost (CAC)

• The Hybrid E-Commerce Strategy

  Paano gamitin ang marketplaces para sa customer acquisition habang ginagamit ang sariling website para sa brand loyalty at VIP retention

• Choosing the Right Tech Stack for Your Business

  Kailan at paano mag-scale mula sa social selling patungo sa automated e-commerce platforms

🎯 Who Should Attend?

• ✔ MSME Owners & E-Commerce Sellers na gustong i-scale ang benta at i-protect ang kanilang profit margins

• ✔ Aspiring Entrepreneurs & Solopreneurs na nagplaplanong magtayo ng online business at hindi alam kung saan magsisimula

• ✔ Brand Founders & D2C Operators na gustong magtayo ng matatag na brand identity at hawakan ang sarili nilang customer list

• ✔ Digital Marketers & Store Managers na namamahala ng multi-channel online sales at advertising budgets

• ✔ Retailers & Traditional Business Owners na gustong mag-transition mula sa physical store patungo sa effective digital channels

🎟️ Ticket Tiers

🎓 Special Discounts Verification

To claim the 50% discount rates above, eligible participants must submit verification using the corresponding scholarship/discount application links:

👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/

🎓 Students: https://roc.ph/scholarships/student/

♿ PWD: https://roc.ph/scholarships/pwd/

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/website-vs-marketplace-ano-ang-mas-tama-para-sa-negosyo-mo-3/

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/website-vs-marketplace-ano-ang-mas-tama-para-sa-negosyo-mo

💬 “Marketplaces give you quick sales today, but your own website builds your company’s value for tomorrow. Balance both to achieve unstoppable growth.”

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