Category: Entrepreneurship, Business & Startup Strategy

Subcategory: Pricing Strategy, Revenue Optimization & Value Proposition

💎 Value-Based Pricing for Beginners: Stop Selling Your Time and Start Pricing for Business ROI

Master Value Quantification, Value-Based Price Discovery, Willingness-to-Pay Analysis, Client ROI Pitching, and Offer Packaging

Date: 📅 November 20, 2026 (Friday)

Time: ⏰ 2:00 PM – 3:00 PM (Asia/Manila)

Location: 📍 Live via Google Meet

💡 Are You Trapped Selling Hours or Cost-Plus Services While Delivering Premium Value?

Most freelancers, consultants, agency owners, and early-stage entrepreneurs fall into the trap of cost-plus pricing or hourly billing. When you price based on time spent rather than the impact created, you penalize your efficiency—the faster and better you work, the less you earn.

What if you could shift from hourly rates to value-based pricing, aligning your fees directly with the financial returns, time saved, and strategic growth you deliver to your clients?

Are you struggling to price your offers based on the real value you provide?

• ❌ Hourly Rate Ceiling: Reaching an income cap because your earnings are tied strictly to the total hours in a day

• ❌ Client Pushback on Hourly Rates: Facing micro-management and constant rate negotiations from cost-conscious clients

• ❌ Leaving Revenue on the Table: Generating massive ROI for clients while capturing only a tiny fraction of that value in fees

• ❌ Unsure How to Calculate Value: Struggling to quantify intangible benefits into concrete financial metrics during pitch calls

The Goal: Equip freelancers, consultants, service providers, agency owners, and MSME founders with practical beginner-friendly frameworks to calculate, package, and pitch value-based pricing models confidently.

🔥 What You’ll Learn

• The Core Principles of Value-Based Pricing

  Deconstructing the shift from cost-plus and hourly billing to value-anchored pricing models

• Quantifying Client Value & Economic ROI

  Learning simple formulas to estimate the revenue growth, cost reduction, or risk mitigation your work generates for buyers

• Conducting Value-Discovery Conversations

  Asking high-impact sales questions during consultation calls to uncover the client’s true business goals, pain points, and budget expectations

• Packaging Tiered Value Offers

  Designing 3-tier proposals (Anchor, Target, Starter) that frame your target price as the most logical, high-value decision

• Handling Price Objections & Anchoring Real Value

  Reframing “your price is high” into a clear conversation about investment return, business outcome, and long-term impact

• Safely Transitioning Existing Clients to Value Pricing

  Communicating price model upgrades to current hourly clients without risking ongoing retainers or working relationships

🎯 Who Should Attend?

• ✔ Freelancers & Independent Consultants wanting to escape the hourly rate trap and double their project fees

• ✔ Agency Owners & Service Providers looking to shift to high-ticket, outcome-focused client proposals

• ✔ Early-Stage Founders & Solopreneurs structuring baseline pricing for core productized services

• ✔ Coaches & Professional Experts quantifying the business and financial impact of their advisory programs

• ✔ MSME Operators adjusting pricing structures to capture true market value and protect profit margins

🎟️ Ticket Tiers

🎓 Special Discounts Verification

To claim the 50% discount rates above, eligible participants must submit verification using the corresponding scholarship/discount application links:

👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/

🎓 Students: https://roc.ph/scholarships/student/

♿ PWD: https://roc.ph/scholarships/pwd/

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/value-based-pricing-for-beginners-2/

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/value-based-pricing-for-beginners

💬 “Do not price your work by how long it takes you to complete it—price it by how long it took you to learn how to do it and the business result it achieves for your client.”

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