Category: Business Analytics, Data-Driven Strategy & Performance Optimization

Subcategory: Small Business KPIs, Dashboard Architecture, Conversion Tracking & Data Literacy

📊 Simple Analytics for Small Businesses: Master Practical Metrics, Visual Dashboards, and Data-Driven Growth

Master Key Performance Indicators (KPIs), Google Analytics 4 (GA4) Essentials, Sales Funnel Metrics, Simple Spreadsheet Dashboards, and Customer Lifetime Value (LTV) Tracking

Date: 📅 November 27, 2026 (Friday)

Time: ⏰ 6:30 PM – 7:30 PM (Asia/Manila)

Location: 📍 Live via Google Meet

💡 Are You Making Critical Business Decisions Based on Guesswork Rather Than Clear Data Insights?

Many small business owners feel overwhelmed by complex data terminology, massive spreadsheets, and complicated analytics tools. However, making key decisions on inventory, marketing spend, and pricing without tracking basic metrics often leads to wasted resources and missed revenue growth. You don’t need a degree in data science or expensive software to make data-driven decisions. By tracking a few core metrics and organizing them into simple, actionable visual dashboards, you can clearly identify your most profitable products, pinpoint where potential customers drop off, and make confident business choices that drive sustainable profit.

What if you had a clear, practical framework to turn raw sales and traffic numbers into simple, actionable steps to grow your business?

Are you struggling to make sense of your business numbers, track customer retention, or measure return on marketing investment?

• ❌ “Vanity Metric” Confusion: Focusing on social media likes and page views instead of tracking actual revenue drivers, customer acquisition cost, and conversion rates

• ❌ Data Overwhelm & Paralysis: Trying to analyze dozens of complex metrics at once rather than focusing on 3 to 5 core KPIs that actually impact profitability

• ❌ Disjointed Sales Tracking: Keeping order details, customer records, and marketing expenses in separate places without a single consolidated tracking view

• ❌ Ignoring Customer Churn & Retention: Spending heavily to acquire new buyers while ignoring repeat purchase patterns and long-term customer lifetime value

The Goal: Equip small business owners, freelancers, managers, and digital entrepreneurs with simple, non-technical frameworks to measure key performance metrics, create clean visual dashboards, and drive business growth using practical data.

🔥 What You’ll Learn

• The Core KPI Framework for Small Businesses

  Identifying and tracking the essential metrics that truly drive business health: Revenue Growth, Net Profit Margin, Customer Acquisition Cost (CAC), and Lifetime Value (LTV)

• Google Analytics 4 (GA4) Made Simple

  Navigating GA4 without complex technical setups—tracking website visitors, traffic sources, and online conversion rates easily

• Building Simple Spreadsheets & Visual Dashboards

  Designing clean, automated reporting templates in Google Sheets or Looker Studio to monitor weekly performance at a glance

• Sales Funnel & Conversion Rate Analysis

  Identifying friction points in your buying process to understand where potential customers drop off and how to optimize for more sales

• Tracking Return on Investment (ROI) across Channels

  Evaluating which marketing activities, social channels, or product promotions generate actual profits versus wasting operational budget

• Turning Data Insights into Immediate Business Decisions

  Using basic trend analysis to adjust product inventory, refine pricing strategies, and target high-performing customer segments

🎯 Who Should Attend?

• ✔ Small Business Owners & Local Merchants looking to track sales, costs, and customer metrics with clear, easy-to-use systems

• ✔ E-Commerce Sellers & Online Shop Managers wanting to understand store traffic, conversion rates, and repeat customer behaviors

• ✔ Freelancers & Service Providers seeking simple frameworks to track project profitability, lead channels, and business performance

• ✔ Social Media & Content Managers looking to connect digital metrics to real business revenue and client ROI

• ✔ Beginners in Business Data wanting an accessible, non-technical introduction to practical business analytics

🎟️ Ticket Tiers

🎓 Special Discounts Verification

To claim the 50% discount rates above, eligible participants must submit verification using the corresponding scholarship/discount application links:

👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/

🎓 Students: https://roc.ph/scholarships/student/

♿ PWD: https://roc.ph/scholarships/pwd/

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/simple-analytics-for-small-businesses-2-2/

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/simple-analytics-for-small-businesses

💬 “What gets measured gets managed. Stop guessing what works in your business—use simple data to make confident, profitable decisions every day.”

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