Category: Entrepreneurship, Business & Startup Strategy

Subcategory: Pricing Strategy, Mindset & Early-Stage Business Strategy

🏷️ Setting Your First Price Confidently: Overcome Pricing Anxiety, Benchmark Value, and Launch Your Offer

Master Pricing Mindset, Cost-to-Value Mapping, Competitor Benchmarking, Offer Positioning, and Confidence in Price Pitching

Date: 📅 November 20, 2026 (Friday)

Time: ⏰ 8:30 PM – 9:30 PM (Asia/Manila)

Location: 📍 Live via Google Meet

💡 Are You Hesitating to Launch Your Product or Service Because You Don’t Know What to Charge?

One of the most intimidating hurdles for new entrepreneurs, freelancers, and creators is placing a financial value on their work. Underpricing leads to exhaustion, resentment, and unsustainable margins, while overpricing without confidence can cause anxiety during sales conversations. Many first-time business owners end up picking arbitrary numbers or copying competitors without understanding their actual costs or value.

What if you could establish a clear, structured framework to calculate your baseline costs, benchmark market value, and present your first price point to prospective clients with complete confidence?

Are you struggling to set and defend your baseline pricing?

• ❌ Pricing Fear & Imposter Syndrome: Worrying that prospective buyers will reject your offer or call your prices unreasonable

• ❌ Underpricing Trap: Setting rates so low that you barely cover your time and expenses, leading to burnout

• ❌ Guesswork Pricing: Picking numbers out of thin air rather than basing rates on real math, market research, and target income goals

• ❌ Discounting on the Spot: Hesitating or immediately dropping your price during sales calls the moment a prospect shows slight hesitation

The Goal: Equip first-time business owners, new freelancers, early-stage creators, and aspiring entrepreneurs with practical pricing formulas, mindset techniques, and sales positioning strategies to launch their offers confidently.

🔥 What You’ll Learn

• Overcoming the Psychology of Underpricing

  Deconstructing imposter syndrome and shifting your mindset from charging for effort to charging for client outcomes

• Calculating Your True Baseline & Floor Price

  Factoring in direct costs, overhead expenses, desired net income, and tax obligations to establish an absolute minimum price threshold

• Conducting Competitive & Market Price Benchmarking

  Analyzing industry price ranges to position your offer effectively without racing to the bottom

• Structuring Simple, High-Perceived-Value Packages

  Combining deliverable features into clear pricing tiers that make purchasing decisions straightforward for new clients

• Presenting Your Price Without Apology or Hesitation

  Mastering verbal scripts, proposal structures, and confident communication techniques for sales calls and client meetings

• Handling Early Objections & Knowing When to Hold Firm

  Navigating price resistance, scope adjustments, and initial client negotiations without discounting your core value

🎯 Who Should Attend?

• ✔ First-Time Entrepreneurs & Startup Launchers establishing baseline prices for their initial product or service offerings

• ✔ New Freelancers & Independent Service Providers setting up professional rate cards, project packages, or retainers

• ✔ Creators, Coaches & Solopreneurs transitioning from free work or hobbies into paid professional offers

• ✔ Side-Hustlers & Career Switchers converting specialized skills into commercial business offerings

• ✔ Students & Recent Graduates preparing to quote competitive rates for entry-level client projects

🎟️ Ticket Tiers

🎓 Special Discounts Verification

To claim the 50% discount rates above, eligible participants must submit verification using the corresponding scholarship/discount application links:

👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/

🎓 Students: https://roc.ph/scholarships/student/

♿ PWD: https://roc.ph/scholarships/pwd/

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/setting-your-first-price-confidently-2/

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/setting-your-first-price-confidently

💬 “Confidence in pricing doesn’t come from guessing high—it comes from knowing your costs, understanding your value, and stating your rate clearly.”

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