Category: Digital Marketing, Branding & Content Strategy

Subcategory: Search Engine Optimization, Inbound Traffic & Small Business Visibility

🔍 SEO Basics for Small Business for Growth

Drive Organic Google Traffic, Optimize Local Search Visibility, and Convert High-Intent Searchers

Date: 📅 February 11, 2027 (Thursday)

Time: ⏰ 12:30 PM – 1:30 PM (Asia/Manila)

Location: 📍 Live via Google Meet

💡 Is Your Small Business Invisible to Potential Customers Searching Online?

When local customers need a product or service, their first stop is a search engine. If your website or business profile does not rank on the first page of Google, you are losing qualified, high-intent traffic to your competitors every single day. Many small business owners assume Search Engine Optimization (SEO) is too technical, expensive, or complex to handle without a massive agency budget.

What if you could master the core, high-impact SEO fundamentals needed to rank higher on search engines, capture local searches, and build sustainable inbound lead traffic?

Are you struggling to get discovered on Google?

• ❌ Zero Organic Traffic: Relying entirely on paid social ads or word-of-mouth because search engines ignore your site

• ❌ Complex Technical Jargon: Feeling overwhelmed by technical SEO concepts like schema, crawling, and indexing

• ❌ Missing Local Visibility: Failing to show up on Google Maps and local search results when nearby customers search for your services

• ❌ Targeting Wrong Keywords: Creating content for keywords that have zero commercial intent or are impossibly competitive

The Goal: Equip small business owners, solopreneurs, local merchants, and marketers with practical, step-by-step SEO tactics to build search engine authority and drive continuous organic revenue.

🔥 What You’ll Learn

• Demystifying How Search Engines Work

  Understanding crawling, indexing, and ranking algorithms in simple, actionable business terms

• High-Intent Keyword Research for MSMEs

  Finding low-competition, high-conversion keywords that your actual customers use when ready to buy

• On-Page SEO Optimization Basics

  Optimizing title tags, meta descriptions, header structure, image alt text, and URLs without coding

• Dominating Local SEO & Google Business Profile

  Setting up and optimizing your Google Business Profile to rank in local “near me” map searches

• Creating Content That Ranks & Converts

  Structuring service pages, landing pages, and FAQs to answer customer queries and rank naturally

• Measuring SEO Performance for Free

  Using Google Search Console and Google Analytics to track organic traffic, keyword rankings, and leads

🎯 Who Should Attend?

• ✔ Small Business Owners & Local Service Providers aiming to attract local search traffic

• ✔ E-Commerce Merchants seeking organic, non-paid customer acquisition channels

• ✔ Freelancers & Virtual Assistants offering foundational SEO services to business clients

• ✔ Marketing Coordinators responsible for managing company blog and website visibility

🎟️ Ticket Tiers

🎓 Special Discounts Verification

To claim the 50% discount rates above, eligible participants must submit verification using the corresponding scholarship/discount application links:

👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/

🎓 Students: https://roc.ph/scholarships/student/

♿ PWD: https://roc.ph/scholarships/pwd/

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/seo-basics-for-small-business-for-growth/

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/seo-basics-for-small-business-for-growth

💬 “The best place to hide a dead body is page two of Google search results. Make sure your business stays on page one.”

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