Category: Digital Marketing, Branding & Content Strategy

Subcategory: Search Engine Optimization (SEO), E-Commerce Traffic & Organic Growth

🔍 SEO Basics for E-Commerce 101: Drive Free Organic Traffic and Outrank Competitors on Google

Master Keyword Research, On-Page Optimization, Product Page SEO, and Technical Store Audits for Online Retailers

Date: 📅 August 5, 2027 (Thursday)

Time: ⏰ 6:30 PM – 7:30 PM

Location: 📍 Live via Google Meet

💡 Is Your E-Commerce Store Invisible on Google While Competitors Steal Your Customers?

Running an online store without Search Engine Optimization (SEO) means you are entirely dependent on expensive paid ads (Facebook, TikTok, or Google Ads) to get clicks. The moment you pause your ad spend, your sales drop to zero. While ads are essential, relying on them exclusively drains profit margins. High-converting organic traffic from Google search brings in high-intent buyers looking precisely for what you sell—completely free of charge per click.

What if you could optimize your e-commerce website and product pages to rank on the first page of Google, driving continuous, passive organic traffic and sustainable long-term sales?

Are you struggling to get organic search traffic to your online store?

• ❌ Zero Organic Visibility: Ranking on page 5 of Google where prospective buyers never scroll or look

• ❌ Poor Product Page Structure: Using manufacturer descriptions that cause duplicate content penalties and fail to target buyer keywords

• ❌ High Customer Acquisition Costs (CAC): Burning through advertising budgets because you don’t have a free organic traffic channel

• ❌ Technical Store Errors: Dealing with slow page load speeds, broken links, and unoptimized mobile checkouts that hurt search rankings

The Goal: Equip e-commerce store owners, Shopify/WooCommerce sellers, and digital marketers with practical SEO fundamentals to rank product pages and drive consistent organic traffic.

🔥 What You’ll Learn

• E-Commerce SEO Fundamentals 101

  How search engines crawl, index, and rank online retail stores and product categories

• Keyword Research for Shoppers with Buying Intent

  Finding high-converting commercial and transactional keywords that your target customers are actively searching for on Google

• Optimizing Product and Category Pages

  Writing compelling product titles, meta descriptions, image alt text, and unique descriptions that rank well and convert visitors into buyers

• Technical SEO for Online Stores

  Fixing site speed, mobile responsiveness, broken links, and duplicate content issues common on e-commerce platforms

• Building Authority with Content & Link Building

  Leveraging buying guides, blog content, and digital PR to earn quality backlinks and boost your store domain authority

• Tracking SEO Performance with Google Tools

  Using Google Search Console and Google Analytics to monitor rankings, click-through rates (CTR), and organic sales growth

🎯 Who Should Attend?

• ✔ E-Commerce Store Owners & Marketplace Sellers (Shopify, WooCommerce, Lazada/Shopee web stores) wanting to reduce ad spend and grow organic sales

• ✔ Digital Marketers & Content Managers responsible for driving traffic, leads, and revenue for retail brands

• ✔ Solopreneurs & Online Resellers looking to build a sustainable, long-term traffic acquisition channel

• ✔ Web Developers & Store Designers wanting to implement SEO best practices during storefront setup

• ✔ Freelancers & Agency Owners offering SEO services to online retail clients

🎟️ Ticket Tiers

📜 Professional Proof: e-Certificate of Participation | | Regular Pass (50% Off)

(Student / Senior / PWD) | ₱150 | ₱200 | ₱250 | 📍 Live Google Meet Access

📜 Professional Proof: e-Certificate of Participation | | VIP Pass | ₱500 | ₱800 | ₱1,000 | 📍 Live Google Meet Access

🎥 Full Course Recording Access

📜 Full Skill Credential: e-Certificate of Completion | | VIP Pass (50% Off)

(Student / Senior / PWD) | ₱250 | ₱400 | ₱500 | 📍 Live Google Meet Access

🎥 Full Course Recording Access

📜 Full Skill Credential: e-Certificate of Completion |

🎓 Special Discounts Verification

To claim the 50% discount rates above, eligible participants must submit verification using the corresponding scholarship/discount application links:

👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/

🎓 Students: https://roc.ph/scholarships/student/

♿ PWD: https://roc.ph/scholarships/pwd/

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/seo-basics-for-e-commerce-101/

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/seo-basics-for-e-commerce-101

💬 “Paid ads rent your audience; SEO owns your traffic. Rank on Google and let your store sell 24/7 on autopilot.”

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