Category: Web Analytics & Regulatory Compliance

Subcategory: GA4 Privacy Configuration, Cookie Consent & IP Anonymization

📊 Privacy Compliance When Using Google Analytics

Configure GA4 Legally, Manage Visitor Consent, and Maintain Web Analytics Compliance Under Global Privacy Laws

Date: 📅 January 29, 2027 (Friday)

Time: ⏰ 12:30 PM – 1:30 PM (Asia/Manila)

Location: 📍 Live via Google Meet

💡 Is Your Web Analytics Setup Tracking User Data in Violation of Data Privacy Regulations?

Google Analytics 4 (GA4) is an essential web analytics tool, but tracking site visitor behavior, user IDs, IP addresses, and cross-platform events without proper privacy safeguards creates legal liabilities. Privacy frameworks like the Data Privacy Act (DPA) and GDPR require transparent consent banners, data retention controls, and strict limitations on tracking personal identifiable information (PII).

What if you could configure GA4 for full privacy compliance—capturing actionable marketing insights while safeguarding user data rights?

Are you struggling to align Google Analytics with privacy requirements?

• ❌ Tracking PII Unintentionally: Capturing user email addresses, names, or search parameters inside GA4 page URL reports

• ❌ Missing or Non-Compliant Cookie Banners: Tracking website visitors prior to capturing explicit user consent

• ❌ Unconfigured Data Retention Limits: Leaving GA4 default data retention timelines unadjusted

• ❌ Cross-Border Data Transfer Risks: Transferring analytics data to external cloud servers without clear user disclosures

The Goal: Equip Data Protection Officers (DPOs), webmasters, digital marketers, SEO specialists, agency leads, and compliance managers with GA4 privacy configuration steps, cookie banner setups, and consent mode integrations.

🔥 What You’ll Learn

• Data Privacy Regulations & Web Analytics Tracking

  Understanding legal requirements for tracking cookies, user identifiers, and web behavior under DPA and global laws

• Configuring GA4 Privacy & Data Retention Settings

  Setting up event data retention limits, disabling granular location controls, and managing ad personalization toggles

• Preventing PII Leakage in Web Analytics Reports

  Identifying and cleansing Personal Identifiable Information (PII) from page URLs, custom dimensions, and search logs

• Implementing Google Consent Mode v2 & Cookie Banners

  Connecting Cookie Consent Management Platforms (CMP) with Google Tag Manager to adjust tracking based on user choices

• Managing User Data Deletion Requests in GA4

  Utilizing built-in GA4 data deletion requests to erase specific user property records upon request

• Auditing Your Web Analytics Privacy Setup

  Testing tracking scripts using browser developer tools to ensure tags fire only after user consent is granted

🎯 Who Should Attend?

• ✔ Digital Marketers & Web Analytics Specialists maintaining accurate performance reporting without violating data privacy laws

• ✔ Data Protection Officers (DPOs) & Compliance Officers auditing enterprise web properties for legal analytics compliance

• ✔ Web Developers & Site Administrators configuring Google Tag Manager, CMP consent banners, and GA4 settings

• ✔ Digital Agency Directors offering privacy-compliant web development and analytics tracking services to business clients

• ✔ E-Commerce Store Owners capturing customer shopping insights legally and ethically

🎟️ Ticket Tiers

🎓 Special Discounts Verification

To claim the 50% discount rates above, eligible participants must submit verification using the corresponding scholarship/discount application links:

👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/

🎓 Students: https://roc.ph/scholarships/student/

♿ PWD: https://roc.ph/scholarships/pwd/

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/privacy-compliance-when-using-google-analytics-2/

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/privacy-compliance-when-using-google-analytics-2

💬 “Web analytics should respect user privacy. Configure your tracking tools correctly and build trust while gathering actionable insights.”

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