Category: E-Commerce, Social Commerce & Marketplace Operations

Subcategory: Multi-Channel Selling, Shopee/Lazada Optimization, TikTok Shop Strategy & E-Commerce Logistics

🛒 Online Selling 101: Shopee, Lazada & TikTok Shop – Master Multi-Channel Setup, Marketplace Algorithms, and Scalable E-Commerce Fulfillment

Master Storefront Optimization, Algorithm Ranking Secrets, Flash Sale Execution, Inventory Syncing, and High-Volume Order Fulfillment Across Southeast Asia’s Top Platforms

Date: 📅 December 28, 2026 (Monday)

Time: ⏰ 12:30 PM – 1:30 PM (Asia/Manila)

Location: 📍 Live via Google Meet

💡 Are You Struggling to Make Sales on Shopee, Lazada, and TikTok Shop While Top Sellers Dominate the Search Results and Sell Out Stock Daily?

The e-commerce boom in Southeast Asia has created unprecedented opportunities for online sellers, but competition is fiercer than ever. Simply creating an account, uploading a few product photos, and waiting for buyers no longer works. Each platform—Shopee, Lazada, and TikTok Shop—operates on entirely different algorithms, buyer behaviors, and promotional mechanics. Sellers who fail to understand keyword optimization, campaign participation, affiliate marketing integration, and logistics management end up wasting money on ads, drowning in fulfillment errors, and watching their profit margins evaporate.

What if you had a master blueprint to launch, optimize, and scale a profitable multi-channel e-commerce operation across Shopee, Lazada, and TikTok Shop?

Are you struggling with low store visibility, poor conversion rates, and the complexities of managing multiple marketplace accounts?

• ❌ The “Ghost Store” Problem: Uploading products to Shopee or Lazada and getting zero organic views because your listings lack SEO and algorithm optimization

• ❌ TikTok Shop Disconnect: Failing to tap into short-form video commerce and live-streaming integration, missing out on TikTok’s explosive buyer traffic

• ❌ Fulfillment & Inventory Chaos: Struggling to sync inventory across multiple platforms, leading to overselling, order cancellations, and platform penalty points

• ❌ Ad Spend Burnout: Pouring money into platform ads (Shopee Ads / Lazada Sponsored Solutions) with no positive Return on Ad Spend (ROAS)

The Goal: Equip e-commerce entrepreneurs, small business owners, and digital merchants with practical frameworks to build, rank, and scale profitable stores across Southeast Asia’s leading marketplaces.

🔥 What You’ll Learn

• Platform Landscape & Marketplace Selection

  Understanding the distinct buyer demographics, fee structures, and core strengths of Shopee, Lazada, and TikTok Shop

• Storefront Setup & Professional Branding

  How to optimize your shop profile, design high-converting product listings, and write keyword-rich titles that rank in search results

• Decoding the Algorithms (SEO & Visibility)

  How platform search engines rank products, and the exact optimization tactics to capture high-intent organic traffic

• Leveraging TikTok Shop & Social Commerce

  How to link product showcases to short-form videos, collaborate with affiliate creators, and drive impulsive social buying

• Campaigns, Flash Sales & Voucher Strategy

  How to participate successfully in mega-campaigns (9.9, 11.11, 12.12) and payday sales without destroying your profit margins

• Inventory Syncing & Logistics Operations

  Best practices for order processing, drop-off workflows, warehouse management, and avoiding platform penalty points

🎯 Who Should Attend?

• ✔ Aspiring Online Sellers wanting to launch their first e-commerce business on Shopee, Lazada, or TikTok Shop with a proven strategy

• ✔ Physical Retail Store Owners looking to transition their brick-and-mortar inventories into high-growth digital marketplaces

• ✔ E-Commerce Brand Owners wanting to scale from a single platform to a multi-channel operation across Southeast Asia

• ✔ Social Media Managers & Content Creators looking to monetize their audience by launching integrated product shops on TikTok

• ✔ Virtual Assistants & Freelancers wanting to upskill in marketplace management to offer high-demand e-commerce support services

🎟️ Ticket Tiers

🎓 Special Discounts Verification

To claim the 50% discount rates above, eligible participants must submit verification using the corresponding scholarship/discount application links:

👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/

🎓 Students: https://roc.ph/scholarships/student/

♿ PWD: https://roc.ph/scholarships/pwd/

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/online-selling-101-shopee-lazada-tiktok-shop/

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/online-selling-101-shopee-lazada-tiktok-shop

💬 “Marketplaces are digital real estate. Optimize your listings, master the algorithms, and turn casual scrollers into loyal customers across Shopee, Lazada, and TikTok.”

• Upcoming Webinars: roc.ph/webinars

• Recorded Webinars: https://www.roc.ph/courses

• Webinar Policy: roc.ph/policy/webinar/

• Privacy Policy: https://roc.ph/policy/privacy/