Category: Digital Marketing, Branding & Content Strategy

Subcategory: Marketing Operations, Workflow Automation & Campaign Management

⚙️ Marketing Operations 101: Streamline Systems, Optimize Workflows, and Scale Campaign Execution

Master Marketing Tech Stacks, Process Standardization, Campaign Management Workflows, Performance Tracking, and Cross-Functional Alignment

Date: 📅 November 17, 2026 (Tuesday)

Time: ⏰ 10:00 AM – 11:00 AM (Asia/Manila)

Location: 📍 Live via Google Meet

💡 Are Broken Workflows and Inefficient Systems Slowing Down Your Marketing Results?

Even the most creative marketing campaigns fail to achieve their full impact without a strong operational backbone. Many businesses and marketing teams suffer from miscommunicated campaign launches, fragmented customer data, chaotic asset management, and unclear performance metrics—leading to burned-out teams and wasted ad spend.

What if you could establish clear marketing operations frameworks that streamline campaign execution, automate repetitive tasks, and deliver predictable, measurable business growth?

Are you struggling to maintain organized and efficient marketing operations?

• ❌ Chaotic Campaign Launches: Experiencing delays, missed assets, and unaligned team responsibilities during product or promotional launches

• ❌ Fragmented Tech Stack: Managing multiple disconnected marketing tools that slow down data sharing and team collaboration

• ❌ Unclear ROI & Metrics Tracking: Difficulty consolidating analytics into clear, actionable reports for leadership or clients

• ❌ Operational Bottlenecks & Fatigue: Spending more time fixing process errors and managing admin work than optimizing marketing creative

The Goal: Equip marketing managers, agency leads, business owners, marketing coordinators, and operations specialists with fundamental strategies to build scalable, organized marketing operations.

🔥 What You’ll Learn

• Fundamentals of Marketing Operations (MOps)

  Understanding the core pillars of MOps: process design, technology integration, performance tracking, and team enablement

• Building a Lean & Integrated Marketing Tech Stack

  Evaluating, selecting, and connecting CRM tools, email automation platforms, project management software, and analytics dashboards

• Standardizing Campaign Workflows & SOPs

  Establishing clear Standard Operating Procedures (SOPs) for campaign planning, asset production, approval cycles, and post-launch reviews

• Data Management & Performance Analytics Frameworks

  Structuring clean data collection methods to accurately measure lead generation, customer acquisition costs (CAC), and overall ROI

• Cross-Functional Team & Agency Collaboration

  Aligning marketing workflows with sales teams, creative departments, and external freelancers to eliminate operational friction

• Automating Repetitive Marketing Tasks

  Leveraging simple workflow triggers and automation sequences to handle lead routing, asset handoffs, and performance notifications

🎯 Who Should Attend?

• ✔ Marketing Managers & Team Leads wanting to organize campaign execution and eliminate team bottlenecks

• ✔ Small Business Owners & Agency Directors seeking to structure predictable, repeatable marketing operations

• ✔ Marketing Operations Specialists & Coordinators looking to refine their skills in tech stack management and process design

• ✔ Digital Marketers & Freelancers aiming to deliver organized, system-driven campaigns for higher-value clients

• ✔ Operations & Project Managers transitioning into or overseeing marketing technology and workflow management

🎟️ Ticket Tiers

🎓 Special Discounts Verification

To claim the 50% discount rates above, eligible participants must submit verification using the corresponding scholarship/discount application links:

👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/

🎓 Students: https://roc.ph/scholarships/student/

♿ PWD: https://roc.ph/scholarships/pwd/

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/marketing-operation-101/

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/marketing-operation-101

💬 “Great marketing strategy attracts customers, but seamless marketing operations ensure you scale efficiently and consistently.”

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