Category: E-Commerce, Social Commerce & Retail Tech

Subcategory: Live Selling, Marketplace Optimization & Real-Time Digital Retail

🛍️ Live Selling Basics for Marketplace

Master Live Stream Commerce, Engage Shoppers in Real-Time, and Boost Conversions on Social Marketplaces

Date: 📅 February 23, 2027 (Tuesday)

Time: ⏰ 12:30 PM – 1:30 PM (Asia/Manila)

Location: 📍 Live via Google Meet

💡 Can Live Video Streaming Transform Your E-Commerce Store Into a 24/7 Sales Engine?

Live selling has taken the digital commerce world by storm, bridging the gap between entertaining content and instant purchasing. Platforms like TikTok Shop, Shopee Live, Lazada, and Facebook Live allow merchants to showcase products, answer buyer questions, and close sales in real time. However, going live without a structured script, lighting setup, or flash-sale strategy often results in empty streams and zero orders.

What if you had a proven playbook to host high-energy, engaging live selling sessions that turn casual viewers into instant buyers?

Are you struggling to generate sales from your live streams?

• ❌ Empty Viewing Rooms: Broadcasting live streams to zero viewers or failing to keep people on your stream past the 2-minute mark

• ❌ Awkward Delivery: Feeling nervous on camera, struggling with product descriptions, and freezing up during Q&A

• ❌ Low Conversion Rates: Viewers watching your stream and asking questions, but dropping off before making a purchase

• ❌ Logistical Chaos: Struggling to manage reservations, screenshot payments, and order tracking during fast-paced streams

The Goal: Equip online sellers, e-commerce merchants, and digital entrepreneurs with live streaming strategies to maximize real-time marketplace sales.

🔥 What You’ll Learn

• The Psychology of Live Commerce

  Why consumers love shopping through live video streams and how to create an addictive shopping experience

• Setting Up Your Live Selling Studio

  Essential gear on a budget: lighting, microphone placement, phone angles, and stable internet setups

• Structuring a High-Converting Live Script

  The formula for opening hooks, product demonstrations, urgency triggers, and closing calls-to-action

• Mastering On-Camera Energy & Engagement

  How to interact with live chat, answer customer objections smoothly, and keep the energy high throughout

• Executing Flash Sales & Limited-Time Bundles

  Using scarcity, exclusive live discounts, and giveaways to trigger FOMO and fast checkout behavior

• Streamlining Order Management & Fulfillment

  Best practices for handling live comments, automated cart tools, payment verification, and shipping coordination

🎯 Who Should Attend?

• ✔ E-Commerce Store Owners & Marketplace Sellers looking to unlock a powerful new sales channel

• ✔ Social Media Entrepreneurs & Resellers wanting to boost conversion rates through live video

• ✔ Digital Marketers & Brand Managers exploring interactive social commerce trends

• ✔ Retail Business Owners transitioning traditional brick-and-mortar inventory to online live streams

🎟️ Ticket Tiers

🎓 Special Discounts Verification

To claim the 50% discount rates above, eligible participants must submit verification using the corresponding scholarship/discount application links:

👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/

🎓 Students: https://roc.ph/scholarships/student/

♿ PWD: https://roc.ph/scholarships/pwd/

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/live-selling-basics-for-marketplace-2/

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/live-selling-basics-for-marketplace-2

💬 “Live selling turns passive scrolling into an interactive shopping party. Showcase your products, connect with buyers, and sell in real time.”

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