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Google Ads Explained Simply

Category: Digital Marketing, Branding & Content Strategy

Subcategory: Search Engine Marketing (SEM), Paid Search & Intent-Based Advertising

🔍 Google Ads Explained Simply: Capture High-Intent Customers Ready to Buy

Master Search Campaigns, Choose Winning Keywords, and Turn Google Searches into Measurable Leads

Date: 📅 September 17, 2026 (Thursday)

Time: ⏰ 12:30 PM – 1:30 PM

Location: 📍 Live via Google Meet

💡 Are You Missing Out on Customers Who Are Actively Searching for Your Exact Services?

Unlike social media ads that disrupt users while they are browsing entertainment, Google Ads puts your business directly in front of people at the exact moment of high intent—when they are actively typing a problem, service, or product into a search bar. However, complex bidding models, confusing match types, and hidden settings often lead beginners to waste money on irrelevant clicks.

What if you could cut through the technical jargon and build focused search ad campaigns that appear at the top of Google results—delivering qualified leads without burning through your marketing budget?

Are you struggling to make Google Ads work for your business?

  • ❌ Wasted Clicks on Irrelevant Searches: Paying for clicks from searchers looking for free downloads, jobs, or unrelated services
  • ❌ Keyword Match Type Confusion: Struggling to choose between Broad Match, Phrase Match, and Exact Match settings
  • ❌ Low Quality Scores & High Costs: Paying inflated Cost-Per-Click (CPC) rates because ad copy and landing pages are misaligned
  • ❌ Disjointed Conversion Tracking: Running ads blindly without knowing which specific search terms generated phone calls, forms, or purchases
The Goal: Equip MSME owners, freelance digital marketers, service providers, and startup teams with clear, no-nonsense frameworks to plan, launch, and optimize high-ROI Google Search campaigns.

🔥 What You’ll Learn

  • How Google Ads Actually Works

    Demystifying the Google Ad Auction: how Max CPC bids, Quality Score, and ad relevance determine your ad rank and actual cost
  • Finding High-Intent Commercial Keywords

    Using Google Keyword Planner to discover high-intent keywords that signal immediate buying decisions rather than casual browsing
  • Mastering Keyword Match Types & Negative Keywords

    Leveraging Phrase Match and Exact Match strategically, plus building negative keyword lists to block money-wasting irrelevant traffic
  • Writing High-CTR Responsive Search Ads (RSAs)

    Crafting compelling headlines, dynamic keyword insertions, and clear calls-to-action that stand out on Search Engine Results Pages (SERPs)
  • Setting Up Conversion Tracking & Landing Page Alignment

    Ensuring your landing page delivers what the ad promised and tracking phone calls, inquiries, and checkouts accurately
  • Lean Budgeting & Smart Bidding Basics

    Allocating starting test budgets, choosing between Manual CPC and Smart Bidding strategies, and knowing when to scale

🎯 Who Should Attend?

  • ✔ MSME Business Owners & Solopreneurs providing local services, professional consulting, or specialized products
  • ✔ Freelance Marketers & Virtual Assistants looking to add Google Ads management to their service portfolio
  • ✔ E-Commerce & B2B Service Providers needing a steady stream of qualified inbound inquiries
  • ✔ Web Designers & Developers wanting to build landing pages optimized for search ad traffic and conversions
  • ✔ Marketing Beginners seeking a clear, accessible foundation in search engine marketing (SEM)

🎟️ Ticket Tiers

Ticket Type Super Early Bird (Until Sep 3) Early Bird (Sep 4 – Sep 10) Regular Rate (Sep 11 – Sep 16) What’s Included
Donation Pass Donate ₱50+ Donate ₱100+ Donate ₱150+
📍 Live Google Meet Access


📜 Basic Proof: e-Certificate of Attendance
Regular Pass ₱300 ₱400 ₱500
📍 Live Google Meet Access


📜 Professional Proof: e-Certificate of Participation
VIP Pass ₱500 ₱800 ₱1,000
📍 Live Google Meet Access


🎥 Full Course Recording Access


📜 Full Skill Credential: e-Certificate of Completion
*All donations proceed to our Give Back and Scholarship Programs.

🎓 Special Discounts (50% Off)

We offer a 50% discount for Students, Senior Citizens, and Persons with Disabilities (PWDs). Apply using the links below:

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/google-ads-explained-simply

💬 “Don’t hunt for customers when you can position yourself right where they are already searching for you.”

 

Speaker

Ron Oliver Clarin

  • Date : September 17, 2026
  • Time : 12:30 pm - 1:30 pm (Asia/Shanghai)
  • Venue : Online

Tickets

From ₱150

Organizers

Ron Oliver