Category: Creative Entrepreneurship & Freelance Mastery

Subcategory: E-Commerce Strategy, Multi-Channel Retail & Social Selling

🛒 Online Selling 101: Master Shopee, Facebook, and TikTok to Drive E-Commerce Sales

Build High-Converting Storefronts, Master Live Selling, and Scale Multi-Channel Revenue Across the Philippines’ Top Platforms

Date: 📅 March 2, 2027 (Tuesday)

Time: ⏰ 4:00 PM – 5:00 PM (Asia/Manila)

Location: 📍 Live via Google Meet

💡 Are You Missing Out on Multi-Channel Sales by Relying on Just One Platform?

The Philippine e-commerce landscape is booming, but consumer buying habits are split across different platforms. While shoppers visit Shopee for search-based intent and discounted shipping, they turn to Facebook for local group inquiries and community trust, and flood TikTok for viral short-form videos and live-stream impulse buys. Operating on only one channel severely limits your market reach and exposes your business to platform algorithm changes.

What if you had a unified multi-channel strategy to launch, manage, and scale your online store across Shopee, Facebook, and TikTok simultaneously without getting overwhelmed by inventory and logistics?

Are you struggling to stand out and generate consistent online sales?

• ❌ Platform Dependency: Depending on a single platform and struggling when traffic or visibility drops

• ❌ Low Conversion Rates: Generating store views or post engagement that fail to convert into paid orders

• ❌ Content & Live Selling Hesitation: Feeling unsure how to create engaging TikTok videos or conduct interactive Facebook Live sessions

• ❌ Logistics & Inventory Chaos: Struggling to synchronize stock levels, fulfill orders promptly, and manage cash-on-delivery (COD) returns

The Goal: Equip MSME owners, reseller startups, home-based entrepreneurs, and digital sellers with practical strategies to optimize product listings, run engaging live streams, and manage multi-channel sales seamlessly.

🔥 What You’ll Learn

• Navigating the E-Commerce Triad: Shopee vs. Facebook vs. TikTok

  Understanding consumer behavior, algorithm drivers, and fee structures across all three platforms to position your products effectively

• Setting Up High-Converting Shopee Storefronts

  Optimizing product titles, SEO tags, store design, and leveraging Shopee Vouchers, Free Shipping Special, and Flash Deals

• Leveraging Facebook Marketplace, Groups, and Social Selling

  Turning Facebook pages into direct sales engines, utilizing Messenger automated replies, and building local community trust

• Mastering TikTok Shop, Short-Form Videos & Live Commerce

  Creating viral product showcase videos, setting up TikTok Shop affiliate systems, and executing high-energy live sales streams

• Cross-Platform Inventory & Order Management

  Streamlining stock tracking, packing workflows, courier selection, and minimizing COD cancellation rates

• Digital Marketing & Paid Ad Basics for E-Commerce

  Running targeted Shopee Ads, Facebook Sponsored Posts, and TikTok In-Feed Ads on a lean startup budget to boost traffic

🎯 Who Should Attend?

• ✔ Aspiring Online Sellers & Resellers launching their first digital retail business

• ✔ MSME Owners & Retail Merchants transitioning traditional brick-and-mortar stores into online sales channels

• ✔ Social Media Sellers & Live Streamers looking to expand from informal messaging sales into structured e-commerce setups

• ✔ E-Commerce Operations Managers & VAs managing product listings, customer service, and order processing for brands

• ✔ Content Creators & Affiliates wanting to monetize their audience through TikTok Shop and Shopee Affiliate programs

🎟️ Ticket Tiers

🎓 Special Discounts Verification

To claim the 50% discount rates above, eligible participants must submit verification using the corresponding scholarship/discount application links:

👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/

🎓 Students: https://roc.ph/scholarships/student/

♿ PWD: https://roc.ph/scholarships/pwd/

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/online-selling-101-shopee-facebook-tiktok/

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/online-selling-101-shopee-facebook-tiktok

💬 “In modern e-commerce, visibility isn’t about being everywhere—it’s about being present where your customers already love to shop.”

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