Online Selling Explained: Website vs. Shopee/Lazada

Starting an online business is easier than ever, but choosing the right platform can make a significant difference in your success. Should you sell through your own website or leverage established marketplaces like Shopee and Lazada? Each option has its own advantages, challenges, and opportunities depending on your business goals, target customers, and budget.

This webinar is designed to help aspiring entrepreneurs, online sellers, and business owners understand the key differences between selling on a website and selling through online marketplaces. Learn how each platform works, compare their strengths and limitations, and discover strategies for choosing the best approach—or combining both—to grow your business.

Event Details

Date: July 25, 2026
Time: 8:30 AM – 9:30 AM (Asia/Manila)
Where: Google Meet (Link will be sent after registration)

🎟️ Ticket Tiers Build Fast. Launch Smart. Grow Your Business.

• Free Webinar Pass Without E-certificate

• Super Early Bird — ₱150 / ₱350

• Early Bird — ₱200 / ₱400

• Late Pass — ₱250 / ₱450

• Full Access — ₱300 / ₱500 (Live + Recording + E-Certificate)

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👉 Register Here: https://roc.ph/event/online-selling-explained-website-vs-shopee-lazada

What You’ll Learn

🛒 Understanding Your Selling Options: Learn the differences between selling through your own website and using online marketplaces like Shopee and Lazada, including how each platform operates.

⚖️ Comparing Costs and Benefits: Explore the advantages and limitations of each option, including fees, branding opportunities, customer reach, and business control.

📈 Choosing the Right Platform for Your Business: Discover how to evaluate your products, target market, and business goals to determine which selling channel best fits your needs.

🚀 Growing Your Online Sales: Learn practical strategies for attracting customers, building trust, increasing conversions, and managing sales across multiple platforms.

💡 Creating a Long-Term E-Commerce Strategy: Understand when to use a marketplace, when to invest in your own website, and how combining both can help build a stronger and more sustainable online business.

Who Should Attend?

• Aspiring entrepreneurs and first-time online sellers exploring where to start their e-commerce journey.

• Small business owners and MSMEs looking to expand their online sales channels.

• Students, freelancers, and professionals interested in learning practical e-commerce strategies and digital business fundamentals.

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