Category: Digital Marketing, Branding & Content Strategy

Subcategory: Email Automation, Lead Nurturing & Lifecycle Marketing

📧 Email Marketing Strategies for Digital Marketers for Growth

Build High-Converting Automation Funnels, Master Inbox Deliverability, and Drive Predictable Revenue

Date: 📅 August 27, 2027 (Friday)

Time: ⏰ 4:00 PM – 5:00 PM

Location: 📍 Live via Google Meet

💡 Are Low Open Rates and Declining Conversions Diminishing Your Marketing ROI?

In a world dominated by unpredictable social media algorithms and rising ad costs, email remains the most reliable, owned channel for driving direct revenue and customer lifetime value. However, many digital marketers still rely on generic, one-size-fits-all email blasts—resulting in low engagement, high unsubscribe rates, and landing straight in the spam folder.

What if you could design automated, hyper-segmented email workflows that deliver the right message to the right subscriber at the exact right moment—turning cold leads into loyal, repeat customers?

Are you struggling to scale your email marketing revenue?

• ❌ Declining Inbox Deliverability: Watching your emails get buried in the promotions tab or marked as spam due to weak technical setups

• ❌ Batch-and-Blast Fatigue: Sending identical broadcasts to your entire list without audience segmentation or behavioral triggers

• ❌ Low Click-Through Rates (CTR): Writing subject lines and copy that fail to capture attention or motivate action

• ❌ Unused Automation: Missing out on revenue-generating lifecycle flows like abandoned cart recoveries, welcome sequences, and win-backs

The Goal: Equip digital marketers, e-commerce managers, content strategists, and agency leads with actionable, data-driven email strategies to boost deliverability, build automated funnels, and maximize subscriber growth.

🔥 What You’ll Learn

• Mastering Email Deliverability & Technical Setup

  Configuring DKIM, SPF, and DMARC protocols to protect your domain reputation and ensure your messages land consistently in the primary inbox

• Architecting High-Converting Lifecycle Automations

  Building essential automated workflows: Welcome Series, Abandoned Cart/Browse Recovery, Post-Purchase Nurturing, and Re-engagement Sequences

• Advanced Audience Segmentation Strategies

  Dividing your list by customer behavior, purchase history, engagement levels, and demographics to deliver personalized, relevant content

• Data-Driven Copywriting & A/B Testing Frameworks

  Crafting compelling subject lines, preview text, and calls-to-action (CTAs) while systematically testing design layouts and send times

• List Growth & High-Converting Lead Magnet Tactics

  Designing pop-ups, embedded forms, and valuable lead magnets that attract high-intent subscribers without ruining user experience

• Measuring Revenue Impact Beyond Open Rates

  Tracking key metrics (Click-to-Open Rate, Unsubscribe Rate, Revenue Per Email, Customer Lifetime Value) to optimize campaign performance

🎯 Who Should Attend?

• ✔ Digital Marketers & Campaign Specialists aiming to maximize conversion rates and scale direct-to-consumer communication

• ✔ E-Commerce Store Owners & Managers seeking to build automated sales funnels that generate passive, recurring revenue

• ✔ Content Strategists & Copywriters looking to master email storytelling, engagement hooks, and promotional messaging

• ✔ Agency Account Executives & Freelancers delivering end-to-end email marketing services to client portfolios

• ✔ Small Business Owners & Solopreneurs wanting to build an owned audience asset that drives consistent sales

🎟️ Ticket Tiers

📜 Professional Proof: e-Certificate of Participation | | Regular Pass (50% Off)

(Student / Senior / PWD) | ₱150 | ₱200 | ₱250 | 📍 Live Google Meet Access

📜 Professional Proof: e-Certificate of Participation | | VIP Pass | ₱500 | ₱800 | ₱1,000 | 📍 Live Google Meet Access

🎥 Full Course Recording Access

📜 Full Skill Credential: e-Certificate of Completion | | VIP Pass (50% Off)

(Student / Senior / PWD) | ₱250 | ₱400 | ₱500 | 📍 Live Google Meet Access

🎥 Full Course Recording Access

📜 Full Skill Credential: e-Certificate of Completion |

🎓 Special Discounts Verification

To claim the 50% discount rates above, eligible participants must submit verification using the corresponding scholarship/discount application links:

👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/

🎓 Students: https://roc.ph/scholarships/student/

♿ PWD: https://roc.ph/scholarships/pwd/

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

🔗 Register Here: https://roc.ph/event/email-marketing-strategies-for-digital-marketers-for-growth/

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/email-marketing-strategies-for-digital-marketers-for-growth

💬 “Social media builds visibility, but email builds relationships. When you master email strategy, you build a channel that directly drives predictable business growth.”

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