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Combining OOH Print Marketing with Digital QR Code Funnels

Category: Digital Marketing, Branding & Content Strategy

Subcategory: Phygital Marketing, Conversion Funnels & Performance Print Strategy

📱 Combining OOH Print Marketing with Digital QR Code Funnels: Bridge Offline and Online ROI

Track Print Campaigns, Drive Instant Smartphone Scans, and Capture High-Intent Leads from Physical Collateral

Date: 📅 September 16, 2026 (Wednesday)

Time: ⏰ 6:30 PM – 7:30 PM

Location: 📍 Live via Google Meet

💡 Are You Spending Heavily on Print and Outdoor Ads Without Knowing If They Actually Drive Sales?

Traditional out-of-home (OOH) displays, posters, flyers, packaging inserts, and event banners capture massive physical foot traffic, yet measuring their true return on investment (ROI) has historically been pure guesswork. Too often, print collateral directs potential customers to long, unmemorable URLs that are never typed into a phone browser.

What if you could turn every physical billboard, flyer, and retail package into an interactive, trackable digital funnel—capturing ready-to-buy leads and attributing offline marketing spend with precision?

Are you struggling to connect physical print with digital results?

  • ❌ Blind Print Ad Spend: Investing in print ads, tarpaulins, and posters with zero ability to track foot-traffic conversions
  • ❌ Friction-Filled URLs: Printing lengthy website links that shoppers ignore or forget to type out on their mobile devices
  • ❌ Dead-End QR Codes: Directing QR code scanners to slow, unoptimized desktop homepages that result in immediate bounces
  • ❌ Siloed Marketing Data: Inability to pinpoint which specific store location, billboard, or event booth generated your newest leads
The Goal: Equip business owners, creative directors, event organizers, and performance marketers with actionable frameworks to design, deploy, and track high-converting QR code funnels across physical print and outdoor media.

🔥 What You’ll Learn

  • The Phygital Marketing Architecture

    Bridging physical touchpoints to digital action through clear visual hierarchy, scannability, and instant incentive triggers
  • Optimizing QR Code Placement & Design

    Designing custom, high-contrast dynamic QR codes that scan instantly from varying distances, angles, and lighting conditions
  • High-Converting Mobile Post-Scan Destinations

    Building lightning-fast, mobile-first landing pages tailored to specific offline contexts (instant discount codes, digital menus, event registrations)
  • UTM Tagging & Offline Attribution Tracking

    Structuring dynamic tracking URLs to pinpoint exactly which flyer variant, booth poster, or print ad drove specific sales
  • Lead Capture & Retargeting Mechanisms

    Deploying one-tap lead forms (GCash/phone capture, WhatsApp/Viber direct chat) and firing retargeting pixels for offline scanners
  • Cost-Effective OOH & Print Campaign Frameworks

    Executing localized poster runs, product packaging inserts, and event activations that maximize conversion while keeping print costs lean

🎯 Who Should Attend?

  • ✔ MSME Founders & Retail Business Owners using physical stores, banners, and flyers to drive local discovery
  • ✔ Digital Marketers & Media Planners seeking reliable attribution tracking for hybrid offline/online marketing campaigns
  • ✔ Graphic Designers & Creative Directors wanting to design functional print assets that convert rather than just look good
  • ✔ Event Organizers & Exhibitors capturing leads, distributing digital schedules, and engaging booth visitors seamlessly
  • ✔ Packaging Designers & E-Commerce Sellers optimizing unboxing materials, warranty cards, and post-purchase inserts

🎟️ Ticket Tiers

Ticket Type Super Early Bird (Until Sep 2) Early Bird (Sep 3 – Sep 9) Regular Rate (Sep 10 – Sep 15) What’s Included
Donation Pass Donate ₱50+ Donate ₱100+ Donate ₱150+
📍 Live Google Meet Access


📜 Basic Proof: e-Certificate of Attendance
Regular Pass ₱300 ₱400 ₱500
📍 Live Google Meet Access


📜 Professional Proof: e-Certificate of Participation
VIP Pass ₱500 ₱800 ₱1,000
📍 Live Google Meet Access


🎥 Full Course Recording Access


📜 Full Skill Credential: e-Certificate of Completion
*All donations proceed to our Give Back and Scholarship Programs.

🎓 Special Discounts (50% Off)

We offer a 50% discount for Students, Senior Citizens, and Persons with Disabilities (PWDs). Apply using the links below:

⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early!

📌 Secure Your Slot Now

Missed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc.ph/service/combining-ooh-print-marketing-qr-funnels

💬 “Print isn’t dead; un-trackable print is. Add a dynamic digital bridge, and every piece of paper becomes a high-performing conversion machine.”

 

Speaker

Ron Oliver Clarin

  • Date : September 16, 2026
  • Time : 6:30 pm - 7:30 pm (Asia/Shanghai)
  • Venue : Online

Tickets

From ₱150

Organizers

Ron Oliver