Marketing Analytics: How to Track and Improve Your ROI

 What You’ll Learn:
 Understand the core metrics of marketing ROI, including Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC).
 Learn how to leverage technology and AI for smarter analytics, predictive insights, and hyper-personalization.
 Discover actionable strategies for data-driven content marketing and optimizing your channel mix, including SEO and email marketing.
 Gain insights from real-world examples and case studies on how to significantly boost your marketing ROI.
 Master the art of continuous improvement through A/B testing and real-time analytics to drive significant gains.

 Ideal for:
 Marketing Professionals seeking to deepen their understanding of analytics and demonstrate their impact on revenue.
 Business Owners & Entrepreneurs aiming to optimize their marketing spend and make data-driven decisions for growth.
 Data Analysts looking to specialize in marketing analytics and translate data into actionable marketing strategies.
 Digital Marketers wanting to enhance their skills in channel optimization, conversion rate optimization, and campaign measurement.
 Business Leaders responsible for driving growth and making strategic decisions based on marketing performance.

 Stay in the Loop:
 Upcoming Webinars: https://roc.ph/events
 Recorded Webinars: https://roc.ph/digital-services/webinars/
 Webinar Policy: https://roc.ph/policy/webinar/