The Psychology of Design: How Colors and Layouts Influence Buying Decisions – Webinar Recap

On August 26, 2025, ROC.PH successfully hosted an engaging webinar titled “The Psychology of Design: How Colors and Layouts Influence Buying Decisions.”

The session attracted marketers, UX/UI designers, business owners, entrepreneurs, and students eager to explore how colors, layouts, and design psychology directly influence buying behavior in today’s competitive market.


🌟 What You Missed in the Webinar

The one-hour discussion highlighted how design goes beyond visuals—it taps into psychological triggers that shape consumer trust, attention, and decision-making.

🔑 Key Takeaways:

  • Personalization & Immersive Design – Tailored experiences keep customers engaged and loyal.
  • Augmented Reality (AR) & 3D Visuals – Boost buyer confidence by simulating product experiences.
  • Brand “Vibe” Matters – Emotional design builds deeper customer connections.
  • Latest Web Trends – Composable commerce, storytelling through scrolling, and neuro-web design redefine user experience.
  • Neuromarketing & AI Insights – Predictive analytics and brain-computer interfaces transform how brands anticipate customer needs.
  • Ethics in Design – Transparency and responsible data use are critical for trust in the AI era.

👥 Who Benefited Most

This webinar was tailored for:

  • Marketers & advertisers
  • UX/UI designers & web developers
  • Business owners & entrepreneurs
  • Product managers
  • Students & professionals in design and marketing

🎥 Missed the Live Webinar?

Don’t worry—you can still learn from this session and receive an e-certificate:

  • Students/PWD/Senior Citizens – ₱150
  • Professionals/Business Owners – ₱300

👉 Get the Recording Here


💡 More from ROC.PH

If you’re interested in continuing your learning journey, check out:

🚀 Stay connected for more sessions on design psychology, neuromarketing, AR in e-commerce, and AI-driven web design trends.

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