Brand Building in Facebook: A Fertilizer For Career Growth

Building a personal brand has always been a difficult thing to do, especially for those that have plans to start their own businesses. After all, having your own brand represents the business you own, and a memorable brand is always a good thing for a business. But how do you build a personal brand? How can one make themselves “memorable”? First, let’s take a look at Facebook.

Facebook has always been one of the most used social media platforms in the world, and until now its user base is still growing. Nowadays it has been used in all sorts of things, like sharing events, creating short videos in the form of “reels”, or just simply posting a random thought. But because of the ability to “share whatever you want” on the platform, businesses have also used Facebook for promotional purposes and, you guessed it, to build a personal brand!

However, if you are an aspiring entrepreneur and want to build a personal brand on Facebook, you will definitely have a lot of competitors, professionals and upcoming alike. So how do you get ahead of the game? You have to firmly establish yourself as an expert in your field. You may share your expertise in Facebook through content creation and actively connect with your audiences. Either in the form of short videos like Reels, or making a post about it, as long as you are able to connect with your audiences and spread your brand, you are walking the right path! But it doesn’t just stop there, you have to be consistent with your content, and make sure that you are always aware of the trends and hot topics that you may use as an opportunity to spread your brand more. After gaining attention, you have to keep that attention on your brand at all times, which can be solved by building a persona or a logo that will become memorable to the masses, a symbol that people may remember your brand as wherever they go, and by then, you may call your personal brand a success!

It may be hard to take the first step in building a personal brand, especially when you are against many competitors on Facebook. But as long as you know what you’re doing, and what your brand stands for, Building your personal brand on Facebook may become a fertilizer to make your career grow more!