BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Eventin//Event Calendar//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT UID:933052cb97a647c61498441615e7fe39@roc.ph SUMMARY:How to Value a Digital Service Agency or Freelance Business? DESCRIPTION:Category: Business Valuation\, Mergers & Acquisitions & Agency GrowthSubcategory: Financial Valuation Models\, SDE Multiples\, Revenue-Bas ed Pricing & Exit Strategy Planning💼 How to Value a Digital Service Agen cy or Freelance Business: Master Valuation Multiples\, Profit Adjustments\, and Exit Strategy OptimizationMaster SDE (Seller's Discretionary Earnings) Calculations\, EBITDA Multiples\, Client Concentration Risk\, Intellectual Property Valuation\, and Agency Exit ReadinessDate: 📅 December 18\, 202 6 (Friday)Time: ⏰ 6:30 PM – 7:30 PM (Asia/Manila)Location: 📍 Live vi a Google Meet💡 Are You Pricing Your Agency or Freelance Business Blindly \, Risking Millions When It’s Time to Sell or Take on Partners?Whether yo u run a digital marketing agency\, a boutique development shop\, or a high- income freelance consultancy\, your business is an valuable asset. Yet\, wh en agency owners are asked\, "What is your business worth?" most rely on gu esswork\, emotional attachment\, or crude revenue rules of thumb. Without u nderstanding how buyers evaluate agency stickiness\, client concentration\, owner dependency\, and normalized earnings\, you risk leaving massive amou nts of money on the table—or failing to attract buyers altogether when yo u're ready for an exit.What if you could master the exact financial valuati on frameworks used by M&E experts to accurately price\, build\, and scale a high-value service business?Are you struggling to figure out what your ser vice business is actually worth in the current market?❌ The "Owner Depend ency" Trap: Realizing your agency's revenue collapses the moment you step a way because every client deals exclusively with you❌ Ignoring Normalized Earnings: Failing to adjust your profit statements for owner perks\, person al expenses\, and one-off costs\, distorting your true valuation❌ High Cl ient Concentration Risk: Depending on one or two massive clients for 70% of your revenue\, making your business toxic to buyers❌ Lack of Recurring R evenue: Operating strictly on one-off project fees rather than predictable\ , recurring retainer models that command higher valuation multiplesThe Goal : Equip agency owners\, consultants\, and freelancers with the financial fr ameworks and valuation metrics needed to calculate\, grow\, and monetize th eir business equity.🔥 What You’ll LearnThe Anatomy of Agency Valuation Understanding how service businesses are priced using Seller's Discretionar y Earnings (SDE) and EBITDA multiplesCalculating SDE & Normalizing Financia l StatementsStep-by-step guidance on cleaning your profit and loss (P&L) st atements\, adding back owner benefits\, and revealing true operational cash flowKey Drivers That Increase Valuation MultiplesHow recurring retainer mo dels\, documented standard operating procedures (SOPs)\, and self-managing teams drive up your selling priceMitigating Red Flags for BuyersAddressing client concentration risk\, key-person dependency\, and high employee churn before going to marketValuing Intellectual Property & Proprietary SystemsH ow frameworks\, software tools\, and branded methodologies add strategic va lue beyond standard billable hoursPreparing Your Exit RoadmapTimeline\, pos itioning\, and broker negotiation strategies to ensure a smooth\, high-valu e acquisition or partnership buyout🎯 Who Should Attend?✔ Digital Agenc y Owners & Boutique Firm Founders planning an eventual exit\, acquisition\, or equity partnership✔ High-Income Freelancers & Consultants transitioni ng from solo work to a scalable agency model✔ Business Partners & Stakeho lders looking to establish fair buy-sell agreements and equity valuation be nchmarks✔ Investors & Corporate Buyers evaluating small-to-medium digital service firms for portfolio acquisition✔ Startup Entrepreneurs scaling s ervice-based businesses into high-value commercial assets🎟️ Ticket Tie rsTicket TypeSuper Early Bird (Until Dec 04)Early Bird (Dec 05 – Dec 11)R egular Rate (Dec 12 – Dec 17)What’s IncludedRegular Pass₱300₱400₱ 500📍 Live Google Meet Access📜 Professional Proof: e-Certificate of Pa rticipationRegular Pass (50% Off)(Student / Senior / PWD)₱150₱200₱250 📍 Live Google Meet Access📜 Professional Proof: e-Certificate of Parti cipationVIP Pass₱500₱800₱1\,000📍 Live Google Meet Access🎥 Full Course Recording Access📜 Full Skill Credential: e-Certificate of Complet ionVIP Pass (50% Off)(Student / Senior / PWD)₱250₱400₱500📍 Live Go ogle Meet Access🎥 Full Course Recording Access📜 Full Skill Credential : e-Certificate of Completion🎓 Special Discounts VerificationTo claim th e 50% discount rates above\, eligible participants must submit verification using the corresponding scholarship/discount application links:👴 Senior Citizens: https://roc.ph/scholarships/seniorcitizen/🎓 Students: https:/ /roc.ph/scholarships/student/♿ PWD: https://roc.ph/scholarships/pwd/⚠ ️ Note: Limited slots available to ensure an interactive Q&A session. Res erve yours early!📌 Secure Your Slot Now🔗 Register Here: https://roc.p h/event/how-to-value-a-digital-service-agency-or-freelance-business-2/Misse d the live event? Avail our Online Full Access (e-recording & e-certificate ) at: https://roc.ph/service/how-to-value-a-digital-service-agency-or-freel ance-business💬 “Don't build an agency you can never leave. Build an as set that commands premium multiples and rewards your years of hard work.” Upcoming Webinars: roc.ph/webinarsRecorded Webinars: https://www.roc.ph/cou rsesWebinar Policy: roc.ph/policy/webinar/Privacy Policy: https://roc.ph/po licy/privacy/ LOCATION:Online DTSTAMP:20261105T133211Z DTSTART:20261218T103000Z DTEND:20261218T113000Z END:VEVENT END:VCALENDAR