BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Eventin//Event Calendar//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT UID:45630972534d125f8e43e7560b086474@roc.ph SUMMARY:Facebook & TikTok Ads Explained in Plain Language DESCRIPTION:Category: Digital Advertising\, Social Media Marketing & Paid A cquisitionSubcategory: Facebook Ads\, TikTok Ads & Paid Social Strategy📱 Facebook & TikTok Ads Explained in Plain Language: Demystify Social Advert ising\, Target the Right Audience\, and Maximize ROIMaster Campaign Objecti ves\, Visual Creative Hook Strategies\, Audience Pixel Tracking\, Budget Al location\, and Ad Metric AnalysisDate: 📅 December 7\, 2026 (Monday)Time: ⏰ 10:00 AM – 11:00 AM (Asia/Manila)Location: 📍 Live via Google Meet 💡 Are You Burning Marketing Budget on Boosted Posts Without Getting Real Sales?Running paid ads on Facebook and TikTok often feels like a guessing game. Many business owners and beginner marketers waste significant capital simply pressing the "Boost Post" button or getting confused by complex adv ertising dashboards like Meta Ads Manager and TikTok Ads Manager. Without u nderstanding how ad algorithms work\, how to craft engaging creative hooks\ , or how to target hot buyers\, paid ads can quickly turn into an expensive expense rather than a profitable investment.What if you could cut through the technical jargon\, master the core mechanics of social advertising\, an d build high-converting ad campaigns on both platforms with total confidenc e?Are you struggling to see profitable returns from your social media ad sp end?❌ The Boost Post Trap: Relying on simple post boosts instead of struc tured advertising campaigns with proper objective settings❌ Ad Fatigue & Low Engagement: Watching users scroll right past your ads because of weak v ideo hooks or generic visual copy❌ Confusing Ad Dashboards: Feeling overw helmed by technical settings\, pixel configurations\, and custom audience s etup❌ Misaligned Budgeting: Spending money on broad\, unfocused audiences without knowing how to measure your true Cost Per Acquisition (CPA)The Goa l: Equip MSME owners\, freelancers\, e-commerce sellers\, and aspiring digi tal marketers with a plain-language\, practical breakdown of how to launch\ , structure\, and scale profitable Facebook and TikTok ad campaigns.🔥 Wh at You’ll LearnFacebook vs. TikTok Ads: Platform Differences & StrategyUn derstanding how user behavior differs on Meta (intent-driven/social) versus TikTok (entertainment-driven/discovery) to choose the right channel for yo ur productDemystifying Campaign Objectives & StructureNavigating campaign t iers (Campaign\, Ad Set\, Ad) and selecting the correct objectives—Awaren ess\, Leads\, Messages\, or Sales ConversionsCrafting Winning Visuals & Scr oll-Stopping HooksDesigning engaging video and image creative specs optimiz ed for mobile feeds\, Stories\, and TikTok FYPs without expensive equipment Audience Targeting Basics & Retargeting TacticsUsing interest targeting\, l ookalike audiences\, and tracking pixels (Meta Pixel & TikTok Pixel) to rea ch users ready to buySmart Budgeting\, Bidding\, & Scheduling for Beginners Setting daily vs. lifetime budgets\, testing low daily spends safely\, and scaling winning campaigns without burning cashReading Ad Analytics in Simpl e TermsTracking the metrics that actually matter: Click-Through Rate (CTR)\ , Cost Per Click (CPC)\, Cost Per Lead (CPL)\, and Return on Ad Spend (ROAS )🎯 Who Should Attend?✔ MSME Owners & Local Business Operators wanting to drive predictable inquiries and local store foot traffic through paid ad s✔ E-Commerce Sellers & Shopee/Lazada Merchants looking to convert social media traffic into direct shop sales✔ Freelancers & Virtual Assistants a dding paid social advertising skills to their service offerings for interna tional and local clients✔ Content Creators & Digital Marketers wanting a clear\, non-technical understanding of how social ad platforms operate✔ B eginners in Digital Marketing seeking a straightforward introduction to soc ial advertising without complex jargon🎟️ Ticket TiersTicket TypeSuper Early Bird (Until Nov 23)Early Bird (Nov 24 – Nov 30)Regular Rate (Dec 01 – Dec 06)What’s IncludedRegular Pass₱300₱400₱500📍 Live Google Meet Access📜 Professional Proof: e-Certificate of ParticipationRegular Pass (50% Off)(Student / Senior / PWD)₱150₱200₱250📍 Live Google Me et Access📜 Professional Proof: e-Certificate of ParticipationVIP Pass₱ 500₱800₱1\,000📍 Live Google Meet Access🎥 Full Course Recording Ac cess📜 Full Skill Credential: e-Certificate of CompletionVIP Pass (50% Of f)(Student / Senior / PWD)₱250₱400₱500📍 Live Google Meet Access 🎥 Full Course Recording Access📜 Full Skill Credential: e-Certificate of Completion🎓 Special Discounts VerificationTo claim the 50% discount r ates above\, eligible participants must submit verification using the corre sponding scholarship/discount application links:👴 Senior Citizens: https ://roc.ph/scholarships/seniorcitizen/🎓 Students: https://roc.ph/scholars hips/student/♿ PWD: https://roc.ph/scholarships/pwd/⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve yours early! 📌 Secure Your Slot Now🔗 Register Here: https://roc.ph/event/facebook- tiktok-ads-explained-in-plain-language-2/Missed the live event? Avail our O nline Full Access (e-recording & e-certificate) at: https://roc.ph/service/ facebook-tiktok-ads-explained-in-plain-language💬 “Paid social advertis ing isn't magic\; it's math and messaging. Master the core concepts\, and y ou hold the key to scalable growth.”Upcoming Webinars: roc.ph/webinarsRec orded Webinars: https://www.roc.ph/coursesWebinar Policy: roc.ph/policy/web inar/Privacy Policy: https://roc.ph/policy/privacy/ LOCATION:Online DTSTAMP:20261106T140607Z DTSTART:20261207T020000Z DTEND:20261207T030000Z END:VEVENT END:VCALENDAR