BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Eventin//Event Calendar//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT UID:3511d9ca325b0e72cc975979a65cad3d@roc.ph SUMMARY:Digital Marketing Strategies for Retailers 101 DESCRIPTION:Category: Digital Marketing\, Branding & Content Strategy\nSubc ategory: Retail Marketing\, E-Commerce Strategy & Local Customer Acquisitio n\n🛒 Digital Marketing Strategies for Retailers 101: Drive Foot Traffic and Boost Online Sales\nMaster Local SEO\, Omnichannel Customer Journeys\, Social Commerce\, and Targeted Advertising to Scale Retail Revenue\nDate: 📅 May 4\, 2027 (Tuesday)\nTime: ⏰ 2:00 PM – 3:00 PM (PST / Asia/Mani la)\nLocation: 📍 Live via Google Meet\n💡 Is Your Retail Business Losi ng Potential Shoppers to Online Competitors and Digital Feeds?\nThe modern retail landscape is no longer strictly divided between physical storefronts and e-commerce websites. Today's consumers research online before stepping into a local store\, compare prices on their smartphones while standing in aisles\, and expect seamless shopping experiences across social media feed s and messaging apps. Retailers who rely exclusively on traditional foot tr affic or basic social media posts miss out on high-intent local buyers ever y single day.\nWhat if you could build an integrated\, low-cost digital mar keting engine that turns nearby online searches into paying store visitors\ , boosts online checkout conversions\, and drives high customer repeat rate s?\nAre you struggling to adapt your retail store to modern digital channel s?\n\n\n❌ Invisible Local Presence: Failing to show up in local Google Ma p searches when nearby customers search for your products\n\n\n❌ Low Conv ersion Social Content: Posting daily product images that get likes but fail to generate foot traffic or online store checkouts\n\n\n❌ Siloed Sales C hannels: Treating physical store sales and online orders as separate\, disc onnected operations\n\n\n❌ One-Time Buyers: Lacking automated retention a nd loyalty systems to bring past shoppers back into your store regularly\n\ n\nThe Goal: Equip retail store owners\, boutique managers\, e-commerce mer chants\, and local business marketers with practical\, step-by-step digital marketing strategies to drive store traffic and grow overall sales.\n🔥 What You’ll Learn\n\n\nLocal SEO & Google Business Profile Optimization\n Capturing high-intent "near me" searches\, optimizing local map listings\, and leveraging customer reviews to dominate local search results\n\n\nSocia l Commerce & Shoppable Feeds\nSetting up shop integrations on TikTok\, Face book\, and Instagram to let customers purchase directly from social posts a nd live streams\n\n\nOmnichannel Customer Engagement\nBridging physical and digital shopping using QR codes\, click-and-collect (BOPIS)\, in-store dig ital incentives\, and instant messaging support (Messenger/Viber)\n\n\nHype r-Local Paid Advertising on a Budget\nRunning targeted geo-fenced Facebook\ , Meta\, and Google ads that display exclusively to potential customers liv ing or working within a specific radius of your store\n\n\nAutomated Custom er Retention & Loyalty Loops\nBuilding budget-friendly VIP loyalty programs \, automated SMS/email win-back campaigns\, and exclusive promotion alerts to maximize customer lifetime value (LTV)\n\n\nVisual Merchandising for Dig ital Platforms\nCreating high-converting product photos\, video showcases\, and unboxing clips using smartphone cameras and accessible design tools\n\ n\n🎯 Who Should Attend?\n\n\n✔ Brick-and-Mortar Retail Store Owners wa nting to increase local foot traffic\, store visits\, and walk-in sales\n\n \n✔ E-Commerce & Online Shop Merchants seeking to scale brand awareness\, lower customer acquisition costs\, and boost checkout rates\n\n\n✔ Bouti que & Specialized Retail Managers aiming to build strong customer loyalty a nd repeat purchasing habits\n\n\n✔ Local Brands & Artisan Producers expan ding from pop-up markets to established online and physical retail channels \n\n\n✔ Retail Marketing Coordinators updating their digital skill set wi th current 2027 retail marketing strategies\n\n\n🎟️ Ticket Tiers\n\n\n \nTicket Type\nSuper Early Bird (Until Apr 20)\nEarly Bird (Apr 21 – Apr 27)\nRegular Rate (Apr 28 – May 3)\nWhat’s Included\n\n\n\n\nRegular Pa ss\n₱300\n₱400\n₱500\n\n📍 Live Google Meet Access\n\n📜 Professi onal Proof: e-Certificate of Participation\n\n\n\n\nRegular Pass (50% Off)\ n\n(Student / Senior / PWD)\n\n₱150\n₱200\n₱250\n\n📍 Live Google M eet Access\n\n📜 Professional Proof: e-Certificate of Participation\n\n\n \nVIP Pass\n₱500\n₱800\n₱1\,000\n\n📍 Live Google Meet Access\n\n 🎥 Full Course Recording Access\n\n📜 Full Skill Credential: e-Certific ate of Completion\n\n\n\n\nVIP Pass (50% Off)\n\n(Student / Senior / PWD)\n \n₱250\n₱400\n₱500\n\n📍 Live Google Meet Access\n\n🎥 Full Cours e Recording Access\n\n📜 Full Skill Credential: e-Certificate of Completi on\n\n\n\n\n🎓 Special Discounts Verification\nTo claim the 50% discount rates above\, eligible participants must submit verification using the corr esponding scholarship/discount application links:\n👴 Senior Citizens: ht tps://roc.ph/scholarships/seniorcitizen/\n🎓 Students: https://roc.ph/sch olarships/student/\n♿ PWD: https://roc.ph/scholarships/pwd/\n⚠️ Note: Limited slots available to ensure an interactive Q&A session. Reserve your s early!\n📌 Secure Your Slot Now\n🔗 Register Here: https://roc.ph/eve nt/digital-marketing-strategies-for-retailers-101/\nMissed the live event? Avail our Online Full Access (e-recording & e-certificate) at: https://roc. ph/service/digital-marketing-strategies-for-retailers-101\n💬 “Retail s uccess is no longer just about location\, location\, location. It’s about being visible wherever your customer happens to be searching.”\n\n\nUpco ming Webinars: roc.ph/webinars\n\n\nRecorded Webinars: https://www.roc.ph/c ourses\n\n\nWebinar Policy: roc.ph/policy/webinar/\n\n\nPrivacy Policy: htt ps://roc.ph/policy/privacy/ LOCATION:Online DTSTAMP:20261106T160929Z DTSTART:20270504T060000Z DTEND:20270504T070000Z END:VEVENT END:VCALENDAR